"NOW IS THE TIME" – Rakim & Hus Kingpin Drop a Timeless Anthem Produced by Big Ghost

 

Release & Context

Rakim teams up with Hus Kingpin on the freshly released single “NOW IS THE TIME”, produced by the Big Ghost. The official video just dropped today.

This track follows Rakim’s recent momentum—after dropping the single “BE ILL” on June 21, 2024, “NOW IS THE TIME” emerged as another standout from his first album in years, G.O.D.’s Network (Reb7rth).

Lyricism & Delivery

The bar for lyrical business is set high, as always, when Rakim enters the room. His signature multisyllabic flow and razor-sharp metaphors continue to redefine what it means to master the mic.

The addition of Hus Kingpin adds dynamic contrast—his grittier tone and raw delivery complement Rakim’s controlled precision, creating a compelling interplay that elevates the track's energy.

Production & Atmosphere

Big Ghost provides a beat that blends weight and subtle menace—dark, atmospheric, and pulse-pounding. His production serves as more than a backdrop; it’s an active participant, fueling the track’s urgency and giving both rappers space to shine.

What It All Means

“NOW IS THE TIME” isn’t just a heat-seeking single—it’s a call to action, a statement of now or never. In context of the broader G.O.D.’s Network (Reb7rth) project, it fits as a moment of renewed purpose, reasserting Rakim’s place in the modern hip-hop conversation without compromising the grit and wisdom fans expect.

Final Thoughts

“NOW IS THE TIME” feels both fresh and familiar—proof that legends can evolve while staying true to what made them iconic. With Big Ghost’s haunting production and the cohesion between Rakim and Hus Kingpin, this track is a powerful reminder: sometimes, legends must remind us that now truly is the time.