Two of New York Hip-Hop's most enduring voices, one moving collage of culture. The official video for "Run It Back!!" finds De La Soul and Nas looking at Hip-Hop's past, present and future while proving why their contributions to the culture remain as vital as ever.
"Run It Back!!" is produced by Supa Dave West and De La Soul, the soulful backdrop providing the right space for Posdnuos and Nas to trade perspective, sharp observations and veteran lyricism. The track is one of the standout cuts from Cabin In The Sky, De La Soul's tenth studio album, released via Mass Appeal Records — the same label Nas built with Steve Stoute. That alignment is not incidental.
The video earns its own attention. The journey begins by taking viewers back to Amityville, Long Island, where De La Soul's story began, before making its way to Queens to connect with Nas. With Posdnuos, Maseo and Nas together in the car as a stylized police chase unfolds around them, the video turns a ride through New York into a vivid, imaginative trip through place, culture and Hip-Hop. Technology, music, video and photography are fused together, with shifting environments, rich colors, photographic imagery and visual effects flowing from one frame into the next. At times surreal and at others familiar, the imagery moves like a living collage constantly changing while remaining connected to the rhythm.
The context behind this collaboration matters. De La Soul spent years in a catalog dispute that kept their music off streaming platforms until 2023 — a legal situation that denied an entire generation proper access to 3 Feet High and Rising, De La Soul Is Dead and Buhloone Mindstate. That is finally resolved. Cabin In The Sky is the first new album since those years of silence and "Run It Back!!" with Nas is exactly the kind of statement that announces a return with the credibility it deserves.
Watch the video below.
