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"Keep Tryin'" is a Larry June track produced by TJ Murphy, recorded and mixed by Todd Cooper, created in collaboration with the French streetwear label Sounds like Paulin. Directed by Martin Josserand and produced by Dependant, the video is a clean, stylish visual that fits both June's aesthetic and the brand's. This is exactly the kind of move that has made Larry June one of the most business-minded artists in rap. The music and the lifestyle brand are never separate. They feed each other.
The track itself is pure Larry June. Motivational without being preachy, smooth without being soft. "Keep Tryin'" as a title is the whole June philosophy compressed into two words. Stay consistent, stay healthy, keep moving, the money follows. He has built an entire catalog on that message and it never wears thin because he actually lives it.
2026 has been relentless for June. Who Coppin debuted at number 29 on the Billboard 200, the highest chart position of his career. "California Dream" with Jhené Aiko, "Better Decisions," "The Machinist," "Organic Motion" with DJ.Fresh, the Motel June project. Now a fashion collaboration with Sounds like Paulin. The Freeminded lifestyle brand ethos in full effect, this time with a French partner extending his reach into European streetwear.
Watch the video below.
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